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Meet James

James is the founder of Blue Phoenix, a comprehensive transformation organization for leaders who want to be their best by rediscovering their winning strengths, vision and mindset so they can create the best jobs, relationships and income. After surviving a near-fatal diving accident in 2008, James believes at the end of our life we will all ask ourselves “Did I do my best?” This inspired him to research and be mentored by some of the top thought leaders and institutions in the world on personal and professional transformation. He is also the founder of Dream Work Academy, an innovative coaching and training program for people who want to create their dream job, love what they do and get paid well doing it. He has been a featured speaker for the Association for Talent Development, Kentucky Center for Performance Excellence, Center for Quality of Management, Jewish Family & Career Services and American Society for Quality.


by James Stith

Dream Work Academy

Giving You The Courage, Clarity And Tools To Go From Career Crisis To Dream Job

Would you like to create a career you love, work in a positive culture and get paid fairly for the value you bring? How did James share his passion, strengths and stories to create several dream jobs and train many others to do the same? How do they clarify their work vision, improve their mindset to allow them to make dramatic change and self-promote appropriately to create the work of their dreams often in a new field? Learn the process that lets you choose your dream job in this free video series.

Transformational Leader Academy

Providing You The Confidence, Clarity and Competence to Transform The People and Results Around You

Today’s leaders feel overwhelmed as they attempt to manage greater responsibility and greater uncertainty with fewer resources and less time than ever before. They try to achieve greater engagement, accountability, and execution through delegation, working longer hours and asking others for help with limited success. Becoming a transformational leader provides the focus, balance, and alignment needed to achieve key goals.

Transforming into our best self helps us identify negative behaviors and activate ideal behaviors, which automatically energize those around us. This shifts our environment from a blame and worry focus to a focus on winning which drives dramatic improvement in our ability to engage, influence and achieve results.


Featured Posts by James Stith


Are You a Master at Creating What You Don’t Want?

To achieve visionary results, we have to become a master at creating what we want.

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“What exactly does a life coach do anyway?” I asked a well known coach at a party. Her answer was simple. “Most people are running from something. You have to be running towards something. You have to have a vision.”

While it may be obvious now, it was a profound statement about how I was choosing to live, or rather not live at the time. I was focusing my mind on what I didn’t want; the challenging parts of my job, the relationships…

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My second thought was “Go!”

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“Are you sure you want to do this on your first open water dive?” my best friend asked prior to our trip.

“Of course,” I said. “I’ll be fine.”

I should have known something wasn’t right when I missed my own home airport exit twice before finally parking. I wasn’t fine…

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Do you know a Blue Phoenix?

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blue flame

It represents someone who is not his or her best self. The blue is the part that is sad or frozen in some aspect of their life. The phoenix is our best self. When you first meet someone, you may see both. Our goal is to move them from a Blue Phoenix to a Phoenix. We start with standard coaching tools like strengths finding and visioning to do this…

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